Signifyd Raises $205 M at $1.4 B
We are proud to announce that we have hatched our second unicorn, Signifyd, artificial intelligence-based e-commerce fraud protection software that just raised $205 M at $1.4 B valuations. We first invested in Signifyd in 2012 at $4 M valuation as one of the very first seed investors.
Congrats to Raj and the team at Signfyd, who grew from a team of 2 people sharing an office with us on Cowper Street in Palo Alto to the leading e-commerce fraud protection company.
Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximize conversion, automate customer experience and eliminate fraud and customer abuse for retailers. Worldwide retail e-commerce sales for 2020 amounted to $4.28 trillion in 2020, growing by about 28% over 2019. We expect the growth will continue to accelerate post-pandemic.
Retailers can lose billions of dollars in online sales transactions that don't go through because they were misidentified as fraudulent. Signifyd is addressing that pain point by developing algorithms that take into account thousands of variables, including a person’s past purchase behavior, their location, the package theft rates in their ZIP Code and product shipment information.
As the global eCommerce market continues to grow and payments, checkout, delivery, and returns become more complex, retailers need more sophisticated solutions to optimize transaction acceptance while protecting commerce. This is the core of our e-commerce infrastructure thesis and we continue to look for more opportunities here.